Microsoft has a lot riding on its upcoming launch of Windows 7. With Vista burned by bad reviews, user errors, and a general vibe of negativity, it needs Windows 7 to replace Windows XP as the next rock solid platform.
Posted below are some upcoming advertisements for the Windows 7 campaign where Microsoft hopes to show off some of the highlights of the new platform, according to istartedsomething.com. Each advertisement shows off a different feature in a unique way that directly address negativity received over its previous "The Wow is Now" campaign for the launch of Vista. Microsoft received criticism that the Vista campaign didn't show off any of the features of Vista which lead to more confusion among consumers.
The videos are conceptual TV spots that may or may not make it to actual television but they do give a clear indication on potential themes for Microsoft's campaign.
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